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eSalonMarketing | Questions
- How can E-Salon Marketing improve number of clients for Hair Salon?
How can E-Salon Marketing improve number of clients for Hair Salon?
The E-Salon Marketing Team can help Hair Salons' owners increase the number and quality of clients.
Step One - Understanding your business model. You should respond to the following series of questions:
1. How do your customers (clients) find you?
(Give each section a percentage, for example: 10% or 10% to 20%. Make sure the total percentage of the above items adds up to 100%)
- Word of mouth- Referral ______
- Friends _______
- Radio Ads ______
- Newspaper Ads _______
- Website ______
- Trade shows ______
- Other (specify) _____
2. Why should a customer (client) choose you or your Hair Salon for his or her needs?
3. Which web sites do you consider as the best web site for Hair Salon? (Please give us three examples of web sites).
- http://www.
- http://www.
- http://www.
4. What are some of the Keywords (search queries) that describe your business? (Please give us five (5) examples)
- First Keyword: ---------
- Second Keyword: ---------
- Third Keyword: ---------
- Fourth Keyword: ---------
- Fifth Keyword: ---------
5. Do you have a website for your Hair Salon? Yes____ NO___
6. If you have a website, when was your website started? ________
7. Do you have any Stats (Number of visitors and traffic) reports for your web site? No__ Yes __
8. Is your current web site representing your business goals?
9. How much is your company's marketing budget? $ ________,
10. What are your business goals? (Please be specific)
- First:.....
- Second:.....
- Third:.....
Step Two - After evaluating your Hair Salon business model, we build or redesign your website based on your business model.
Your website is the best asset to attract new clients from the local community. The cost of ownership of new clients is less compared to the other methods of marketing.
Step Three - Building or Redesigning your Hair Salon website.
Your website is the main tools to bring new clients to your Hair Salon. There are two classes of websites: Static and Dynamic.
- Static Website usually costs less, however you are not able to modify or change website content expect through a web designer or a website developer.
- Dynamic Website with content management system (CMS) function allows you to change content as you wish and add or remove the pictures and modify the schedules.
Website function:
Appointment Form: This form allows potential clients to fill out their information, eventually converting to an actual client.
Step four - the E-Salon Marketing Website team will run and manage a series of local Internet marketing campaigns to generate local leads for your Hair Salon.
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